LG Hausys’ Viatera® Brand Kicks
Off 2021 with New Innovations During KBIS Virtual
New Colors and a Virtual Showroom Take
ATLANTA – Feb. 9, 2021
– LG Hausys and its Viatera quartz surface
brand are kicking off 2021 by introducing several new colors and a new virtual
showroom during KBIS Virtual, Feb. 9-12.
Two new collections – the Viatera
Urban Collection and Viatera
Calacatta Collection – expand the brand’s total number of collection
offerings to five from three. A new color, Adiago
Gold, is also being added to the existing Viatera Masterpiece collection.
The new colors smartly adhere
to Viatera’s classic and timeless aesthetic. Inspired by the organic
colors, patterns and shapes inherent in the earth’s natural splendor, they meet the look, feel and design trends for today’s modern
and discerning homeowner.
The new Urban Collection debuts with two new colors: Metro and Gotham, both
available in Brushed Finish. The collection, at once modern and
refined, evokes the ethos of a sophisticated metropolis, where
concrete-inspired designs bring an edgy appeal, and industrial looks are
softened by unique marbling. Metro
consists of bright gray tones, ranging from light to medium that intermingle
smoothly. With intricate design and texture, it provides a subtle, yet
unmistakable backdrop for any space. Gotham
combines the energy of a fast-paced urban dwelling with a chic industrial look.
Stone-gray hues and whisper-thin neutrals bring a sleek and clean aesthetic
that creates a sophisticated look.
The new Calacatta Collection offers a bright, natural white background,
intricate veining and large, elegant patterns that evoke luxury and opulence. Calacatta Sol beautifully reflects the
collection’s refined and graceful aesthetic. Its striking white appearance,
fused with shades of gold in large-pattern veins and set upon a backdrop of
warm twirling hues, enlightens any room.
Calacatta Plata features
minimal, silver veining that dash in random fashion, reflective of a
lighting-filled sky. The widely-spaced veins allow the color’s pristine white
to show through, creating an unmistakably timeless look.
The Viatera Masterpiece
Collection’s newest color addition is Adagio
Gold. This tranquility-inspired color is designed
with a soft yet brilliant base and features thin gold veins to create a sense
of brightness and tender embrace. Nine colors
are now featured within this venerable collection.
Each new Viatera color comes
in a Jumbo II size slab of 63” x 130,” which can accommodate larger layouts, including
kitchen islands with fewer seams. They are available in 2cm and 3cm thickness
and are backed by LG
Hausys’ 15-year transferable warranty.
LG Hausys Viatera® KBIS Virtual 2021
New Virtual Showroom
Kitchen and bath designers, builders and homeowners can view the new colors – and experience the entire Viatera
brand offering – through LG Hausys’ new virtual showroom. With 360-degree views, it is accessible by
computer, mobile phone or tablet device and provides an immersive experience.
Once at the showroom, visitors can “enter” a variety of
rooms, including kitchen areas and bathrooms. They can easily customize any
room by using the site’s visualizer/configurator tool. By changing out the
colors and product styles for the surfaces, as well as the cabinets, flooring,
and walls, visitors can envision how LG Hausys products can bring any design
vision to life. Viatera color images can be downloaded for use in design schemes.
“We are excited to start the
year at KBIS Virtual with these exciting new colors and the virtual showroom,”
said Jim Rogers, Vice
President of LG Hausys. “The new colors, along
with the virtual showroom, provide customers the on-trend products and
cutting-edge resources they need to bring their design inspirations to
LG Hausys is also introducing several new color introductions
to its HI-MACS® brand. The new Wood Collection consists of three colors: Crème Oak, Gray Teak and
Dark Walnut. Four new colors are also being added to the Aurora Collection. HI-MACS colors offer
a durability similar to natural stone and are manufactured to prevent against
everyday wear and tear, as well as a high resistance to stains, chemicals and
Viatera is an exceptional quartz surface solution used
in a wide variety of residential and commercial applications. Every Viatera color is comprised of up to 93 percent
quartz, making it a superior surfacing option comparable to natural stone. Manufactured
as a non-porous product, Viatera prevents harmful bacteria or mold from
penetrating into the surface. Unlike natural stone products, Viatera does not
require regular application of sealants.
Viatera is manufactured to prevent against everyday wear and tear and offers a higher resistance to stains,
chemicals and heat, ensuring its long-lasting beauty and durability. Using sustainable material and an
eco-friendly manufacturing process, Viatera is NSF (National Sanitation
Foundation) and Greenguard® certified. Viatera is backed by
LG Hausys’ 15-year transferable warranty.