LG Hausys America Inc., an innovative manufacturer of building and decorative materials, is announcing a new company name. Effective July 1, LG Hausys America Inc. has changed to LX Hausys America Inc.
According to LX Hausys America President KJ Kim, the change will enable the company to continue to invest in the North American market while retaining its link to the innovative spirit for which LG is known. The name change will not affect customer or business operations. The company’s distinct product portfolio will remain in place. This includes its Viatera® and HI-MACS® brands and its flooring products for residential and commercial applications.
LX Hausys America customers and partners can continue to engage with the company and its employees as usual. The company is retaining all existing management and personnel.
The company is in the process of transitioning all brand assets to the new corporate identity. The entity transition from LG Hausys America to LX Hausys America will be completed by the end of the year.
Since the HI-MACS introduction to the North American market in 1997 and LG Hausys America’s formation in 2009, the company has invested heavily in its business. This includes a third-line expansion of its Viatera manufacturing plant in 2020 and the recent addition of a new Central Distribution Center in Georgia. Last year the company expanded its building product portfolio by offering flooring products. The company has grown to operate 15 regional distribution centers to serve designers, kitchen and bath retailers, fabricators and flooring distributor partners throughout North America.